My life is God’s gift
PASTOR’S CORNER, Brad Bennett, First United Methodist Church, Liberal
Back in the 1970’s the world sang the popular hit-song that Coca-Cola used as a theme. Here’s the chorus:
“I'd like to teach the world to sing/In perfect harmony/I'd like to buy the world a Coke/And keep it company/That's the real thing! What the world wants today is the real thing.”
Brand loyalty is a tool of the marketing world for businesses. There are time when marketers claim that people are no longer loyal to name brands of the past. A few months or years later, the message changes and loyalty is everything. Whatever the message, there is often a lot of data to back-up the claims.