July 17th, 2019

fruteria la michoacana ribbon cuttingFrutería la Michoacana owners Rosalva Perez and Lorena Mora cut the ribbon on the store’s location at 907 N. Kansas Avenue. Both ladies expressed excitement about having the store open and being able to serve the community. L&T photo/Elly GrimmELLY GRIMM • Leader & Times


People in Liberal now have another store in town to shop for fruits and vegetables and other groceries. 

Frutería La Michoacana cut the ribbon at its new location at 907 N. Kansas Avenue Friday morning and the store’s staff is ready to serve the community. 

“I actually already own a business in town and we noticed there weren't very many Hispanic business on this side of town so we got together and decided to try a new business,” owner Rosalva Perez said. “We started with just fruits and vegetables but then people started coming in and asking for other stuff and other grocery so we've grown our inventory and people can walk in here and get what they need.”

The store officially opened in January and everything has been going very well, Perez said. 

“We're doing really well, much better than we expected, which has been great,” Perez said. “For me, it's very important for customers to come in and be able to get what they need. We have a lot of people on this side of town who don't drive and walk here to the store, so it's important they find what they need in one spot and find what they're used to eating. We would love to see the store get bigger, absolutely, sometime in the future.”

The store has many products and groceries for customers to choose from, including peanuts, spices, beans and some personal items. 

“We started off with just fruits and vegetables and now we have more groceries in here, especially more groceries and stuff from other countries, a lot of imports,” Perez said. “It makes me very happy knowing we're able to do that and help people make food they're used to from home. I would like to invite everyone to come in and see for themselves everything we have here in the store. It's way different than how we started in January and we have brought in a lot or new products and groceries.”

Mora offered encouragement for people to visit the store. 

“I want to welcome everyone in the community to come in and let them know we're ready to help with their needs in the best possible way,” Mora said. “If we don't have something you need, let us know and we'll do our best to track it down.”

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